HVAC
Truevane Heating & Air
Your house should have one temperature.
The brief
HVAC has a harder job than plumbing. The homeowner rarely knows what is wrong, the ticket can be twenty thousand dollars, and the trade has a reputation for upselling that it earned.
So the site opens by asking what the house is doing rather than announcing who the company is. Seven symptoms, each routed straight to the page that explains what would actually happen.
The whole design treats indoor climate as an instrument reading — graphite and cool paper, mono numerals, and blue and amber used strictly as temperature state rather than decoration.
Build spec
- Palette
- Graphite, cool paper, atmospheric blue, restrained amber
- Typography
- Bricolage Grotesque · Inter · DM Mono
- Routes
- 22
- Interactive tools
- 3
- CLS
- 0
What it actually does
- 01
Repair or replace
Four questions, honestly scored. It will tell a homeowner to keep the system they have — which is exactly why the leads it does produce are good ones.
- 02
Comfort control
A slider that moves from too cold to too hot, changing the room tint, the readout and the copy to a different real complaint at each stop.
- 03
System age
Four decade bands with candid guidance. The replacement lead generator that never lies to anyone.
- 04
Problem selector
Seven symptoms, straight to the right page, no form in the way.
- 05
Maintenance membership
Recurring revenue presented as a membership card rather than a price list.
The signature interaction
More screens
Measured, not claimed
Lighthouse, mobile emulation, production build. Homepage.
Next
Want a build like this for your business?
Same process, same standard, written for your trade instead of hvac.