Plumbing
Stillwater Plumbing Co.
Plumbing you don’t have to think about.
The brief
The brief was a plumbing website that a homeowner would trust at eleven at night with water coming through a ceiling, and that a plumber would be proud to have his name on.
Everything is built from that. A warm, dark editorial palette instead of the blue-and-red every competitor uses. A serif display face nobody else in the trade is running. Photography chosen for finished rooms and craft detail rather than smiling stock technicians.
The conversion architecture is deliberately narrow: one primary action on every screen, a call bar that follows you down the page on a phone, and a four-field form at the end.
Build spec
- Palette
- Ink green-black, warm bone, verdigris, burnished copper
- Typography
- Fraunces · Inter · IBM Plex Mono
- Routes
- 17
- Client JS
- ~8 KB
- CLS
- 0
What it actually does
- 01
Before / after slider
Three real job types, dragged with a thumb. Contractors love showing work and have never had a good way to do it.
- 02
Scroll-linked service stage
Eight services in one list, with a photograph that follows both the cursor and the scroll position.
- 03
Owner and crew storytelling
A section built for the thing that actually beats the franchise down the road — the owner’s face.
- 04
Sticky mobile conversion
A call / request bar that appears after the hero and steps aside when the form arrives.
- 05
Eight full service pages
Each one written properly, with its own FAQ schema and its own pricing explanation.
The signature interaction
More screens
Measured, not claimed
Lighthouse, mobile emulation, production build. Homepage.
Next
Want a build like this for your business?
Same process, same standard, written for your trade instead of plumbing.