Four things, done properly, instead of twelve done badly.

A website built to produce calls, not to exist.

Custom design, real copywriting, a mobile layout built around the phone button, and the technical SEO underneath it.

• Design that is actually yours

  A palette, a typeface and a layout chosen for your business. Not a theme with your logo dropped into the header.

• The copy, written

  This is the part clients dread and the part that decides whether the site works. I write it from a call and your existing material, and you approve it.

• Mobile built first

  Most of your traffic is a phone held one-handed, often by someone standing in a wet room. That is the layout I design first and the rest follows.

• A page per service

  Written properly, with its own FAQ and its own pricing explanation. This is how you show up for “water heater repair” instead of only your business name.

• Your photography, placed well

  Edited, cropped and sequenced. If you have none, I use licensed stock and tell you exactly which shots to go take.

• Technical SEO finished

  Titles, descriptions, canonicals, OpenGraph, sitemap, robots and structured data. The part Google reads and you cannot see.

• Lead capture that works

  Short form, validated, delivered where you will actually see it. Four fields, not eleven.

• Fast, static hosting

  No WordPress, so nothing to hack, nothing to update and nothing to slow down. Deployed and handed over.

• I do not build online stores or booking systems that take payment.
• I do not do 70-page city-spam SEO. It does not work any more and it makes you look cheap.

The lead is worth nothing if nobody gets to it for six hours.

Instant notifications, missed-call follow-up, CRM connections, review requests. The work that happens after the form is submitted.

• Instant lead alerts

  Text and email the second a form is submitted, with the details formatted so you can act from a phone without opening anything.

• Missed-call follow-up

  A caller who does not get through gets a text back straight away, instead of dialling the next company on the list.

• CRM and scheduling connections

  Into whatever you already use — Jobber, Housecall Pro, ServiceTitan, a spreadsheet. I connect what exists rather than selling you a new system.

• Review requests

  A request goes out after the job is marked done, at the moment the customer is most likely to write something.

• Intake and quote routing

  Different trades, different urgency, different people. The right lead reaches the right person.

• A written runbook

  Every workflow documented in plain language so it is not a black box only I can maintain.

• I connect and automate tools you already have. I do not build a CRM from scratch and you should not want one.

Answering the calls you are currently missing.

Call screening, after-hours intake and message capture. Scoped case by case — this one gets a conversation before it gets a quote.

• After-hours intake

  Name, number, address and the nature of the problem captured while you are asleep, in your inbox by morning.

• Call screening

  Sales calls filtered out, real customers routed through.

• Overflow answering

  For the July afternoon when three people call at once and all three go to voicemail.

• Appointment requests

  Captured and passed to whoever books your calendar.

• This is scoped and priced per business. Nothing is promised on a website that has not been deployed for a real client.
• It does not replace a dispatcher and I will not pretend it does.

For when the business changes and the website should too.

Updates, new service pages, automation maintenance and conversion work. Optional — the site does not need it to keep running.

• Content and photo updates

  Send them however is easiest. Usually live the same day.

• New service pages

  Written and built to match the rest of the site as you add trades.

• Hosting kept working

  Deployments, domains, certificates. You should never think about any of it.

• Automation maintenance

  Workflows adjusted as your tools and your process change.

• Conversion improvements

  Based on what the form submissions are actually telling us.