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The work

This is what “built properly” looks like.

Two flagship builds, shipped end to end. A different screen from each than the homepage shows, what each one actually does, and the numbers Lighthouse measured.

plumbing.aldensites.com
Stillwater Plumbing Co. — projects page, desktop
Stillwater Plumbing Co. — service page, mobile

Plumbing

Stillwater Plumbing Co.

Plumbing you don’t have to think about.

A dark editorial identity for a residential plumbing company, built around one promise: good plumbing work should barely interrupt your house.

  • 01Before / after sliderThree real job types, dragged with a thumb. Contractors love showing work and have never had a good way to do it.
  • 02Scroll-linked service stageEight services in one list, with a photograph that follows both the cursor and the scroll position.
  • 03Owner and crew storytellingA section built for the thing that actually beats the franchise down the road — the owner’s face.
  • 04Sticky mobile conversionA call / request bar that appears after the hero and steps aside when the form arrives.
  • 05Eight full service pagesEach one written properly, with its own FAQ schema and its own pricing explanation.

Lighthouse, mobile emulation, production build. Homepage.

95Performance
100Accessibility
100Best practices
100SEO
17Routes
~8 KBClient JS
0CLS
Explore live siteRead the case study
hvac.aldensites.com
Truevane Heating & Air — projects page, desktop
Truevane Heating & Air — service page, mobile

HVAC

Truevane Heating & Air

Your house should have one temperature.

A precision-instrument identity for a residential HVAC company, with three interactive tools that turn a confused homeowner into a qualified call.

  • 01Repair or replaceFour questions, honestly scored. It will tell a homeowner to keep the system they have — which is exactly why the leads it does produce are good ones.
  • 02Comfort controlA slider that moves from too cold to too hot, changing the room tint, the readout and the copy to a different real complaint at each stop.
  • 03System ageFour decade bands with candid guidance. The replacement lead generator that never lies to anyone.
  • 04Problem selectorSeven symptoms, straight to the right page, no form in the way.
  • 05Maintenance membershipRecurring revenue presented as a membership card rather than a price list.

Lighthouse, mobile emulation, production build. Homepage.

97Performance
100Accessibility
100Best practices
100SEO
22Routes
3Interactive tools
0CLS
Explore live siteRead the case study

Not on this list yet

Same architecture. Different trade.

The two builds above are the flagships because they were built first. Every service page, every conversion pattern and every piece of the automation carries straight over to a trade that isn’t on this page yet.

See the offerStart a project
  • 01Electrical
  • 02Roofing
  • 03Garage coatings
  • 04Landscaping
  • 05Remodeling
  • 06Home services
See the workStart a project