The work

This is what “built properly” looks like.

Three reference builds, shipped end to end. A different screen from each than the homepage shows, what each one actually does, and the numbers Lighthouse measured. All three are demonstration companies, built to the standard a real client gets.

plumbing.aldensites.com

Plumbing

Stillwater Plumbing Co.

Plumbing you don’t have to think about.

A dark editorial identity for a residential plumbing company, built around one promise: good plumbing work should barely interrupt your house.

01Before / after sliderThree real job types, dragged with a thumb. Contractors love showing work and have never had a good way to do it.
02Scroll-linked service stageEight services in one list, with a photograph that follows both the cursor and the scroll position.
03Owner and crew storytellingA section built for the thing that actually beats the franchise down the road — the owner’s face.
04Sticky mobile conversionA call / request bar that appears after the hero and steps aside when the form arrives.
05Eight full service pagesEach one written properly, with its own FAQ schema and its own pricing explanation.

Lighthouse, mobile emulation, production build. Homepage.

95Performance

100Accessibility

100Best practices

100SEO

17Routes

~8 KBClient JS

0CLS

Explore live site Read the case study

hvac.aldensites.com

Truevane Heating & Air — projects page, desktop

HVAC

Truevane Heating & Air

Your house should have one temperature.

A precision-instrument identity for a residential HVAC company, with three interactive tools that turn a confused homeowner into a qualified call.

01Repair or replaceFour questions, honestly scored. It will tell a homeowner to keep the system they have — which is exactly why the leads it does produce are good ones.
02Comfort controlA slider that moves from too cold to too hot, changing the room tint, the readout and the copy to a different real complaint at each stop.
03System ageFour decade bands with candid guidance. The replacement lead generator that never lies to anyone.
04Problem selectorSeven symptoms, straight to the right page, no form in the way.
05Maintenance membershipRecurring revenue presented as a membership card rather than a price list.

Lighthouse, mobile emulation, production build. Homepage.

97Performance

100Accessibility

100Best practices

100SEO

22Routes

3Interactive tools

0CLS

Explore live site Read the case study

electrical.aldensites.com

Wrenfield Electric Co. — projects page, desktop

Electrical

Wrenfield Electric Co.

Every circuit in your house should be boring.

A drafting-sheet identity for a residential and light-commercial electrical contractor, built around the two questions homeowners actually arrive with: what is this thing my house is doing, and will my panel take it?

01Symptom routerNine things a homeowner can actually observe, each turned into an explanation, an honest urgency and the right page. A real tablist with arrow keys — and every panel renders server-side, so it still works with JavaScript off.
02Load estimator“Will my panel take it?” answered properly: service size, floor area and what is already electric, against the rating with the 80% line marked. It says on screen that it is an estimate and that a permit needs the real calculation.
03Claims gated in configLicence number, certifications, dealer status and star rating are all null and marked do-not-invent. The site renders the blank and explains it rather than filling it in.
04Ten written service pagesRepair, breakers, panels, EV chargers, generators, surge, lighting, devices, rewiring and commercial — each with its own scope, pricing explanation and FAQ schema.
05A safety page with no instructionsWhat to do first, the seven symptoms that mean stop and call, and an explicit statement that this site will not tell you how to work on a live circuit.

Lighthouse, mobile emulation, production build. Homepage.

98Performance

100Accessibility

100Best practices

100SEO

22Routes

~11 KBClient JS

0CLS

Explore live site Read the case study

Not on this list yet

Same architecture. Different trade.

The three builds above are the reference builds because they were built first. The service architecture, the local structure, the structured data and every conversion pattern carry straight over to a trade that isn’t on this page yet.

See the offer Get a free website review

01Roofing
02Pressure washing & exterior cleaning
03Landscaping
04Concrete
05Garage & floor coatings
06Well drilling
07Insulation
08Remodeling
09Other local service trades